Special Reports Archives - Clarivate http://appn2o.com/tag/special-reports/ Mon, 17 Apr 2023 09:56:46 +0000 en-US hourly 1 http://wordpress.org/?v=6.6.1 http://appn2o.com/wp-content/themes/clarivate/src/img/favicon-32x32.png Special Reports Archives - Clarivate http://appn2o.com/tag/special-reports/ 32 32 了解人工智能 http://appn2o.com/2019/11/11/%e4%ba%86%e8%a7%a3%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd/ http://appn2o.com/2019/11/11/%e4%ba%86%e8%a7%a3%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd/#respond Mon, 11 Nov 2019 15:09:20 +0000 http://clarivate.com/cn/2019/11/11/%e4%ba%86%e8%a7%a3%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd/?lang=zh-hans 人工智能（AI）是指计算机系统模拟或模仿人类智能的能力。人工智能正在悄悄地改变着918博天堂(中国)的日常生活。它是如何工作的呢？它将如何帮助繁忙的商标专业人士呢？918博天堂(中国)将在最新的白皮书《了解人工智能》中回答这些重要问题。

]]> http://appn2o.com/2019/11/11/%e4%ba%86%e8%a7%a3%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd/feed/ 0 免费的代价: 工业设计研究 http://appn2o.com/2019/11/04/%e5%85%8d%e8%b4%b9%e7%9a%84%e4%bb%a3%e4%bb%b7-%e5%b7%a5%e4%b8%9a%e8%ae%be%e8%ae%a1%e7%a0%94%e7%a9%b6/ http://appn2o.com/2019/11/04/%e5%85%8d%e8%b4%b9%e7%9a%84%e4%bb%a3%e4%bb%b7-%e5%b7%a5%e4%b8%9a%e8%ae%be%e8%ae%a1%e7%a0%94%e7%a9%b6/#respond Mon, 04 Nov 2019 14:25:21 +0000 http://clarivate.com/cn/2019/11/04/%e5%85%8d%e8%b4%b9%e7%9a%84%e4%bb%a3%e4%bb%b7-%e5%b7%a5%e4%b8%9a%e8%ae%be%e8%ae%a1%e7%a0%94%e7%a9%b6/?lang=zh-hans 工业品外观设计侵权行为正在逐渐增长。随着工业品外观设计注册量的增加，在申请之前全面审查工业品外观设计变得越来越重要。为了节省资金，一些知识产权专业人员选择了免费的先有技术检索。尽管这些方法似乎成本低廉，但它们是否有效是个问题   use of an IP professional’s time? What is the risk of missing critical findings?

In this informative White Paper, we answer these questions while covering an alternative method which may be a better way.

]]> http://appn2o.com/2019/11/04/%e5%85%8d%e8%b4%b9%e7%9a%84%e4%bb%a3%e4%bb%b7-%e5%b7%a5%e4%b8%9a%e8%ae%be%e8%ae%a1%e7%a0%94%e7%a9%b6/feed/ 0 按照指示使用：把握药品商标的复杂性 http://appn2o.com/2019/10/28/%e6%8c%89%e7%85%a7%e6%8c%87%e7%a4%ba%e4%bd%bf%e7%94%a8%ef%bc%9a%e6%8a%8a%e6%8f%a1%e8%8d%af%e5%93%81%e5%95%86%e6%a0%87%e7%9a%84%e5%a4%8d%e6%9d%82%e6%80%a7/ http://appn2o.com/2019/10/28/%e6%8c%89%e7%85%a7%e6%8c%87%e7%a4%ba%e4%bd%bf%e7%94%a8%ef%bc%9a%e6%8a%8a%e6%8f%a1%e8%8d%af%e5%93%81%e5%95%86%e6%a0%87%e7%9a%84%e5%a4%8d%e6%9d%82%e6%80%a7/#respond Mon, 28 Oct 2019 14:41:22 +0000 http://clarivate.com/cn/2019/10/28/%e6%8c%89%e7%85%a7%e6%8c%87%e7%a4%ba%e4%bd%bf%e7%94%a8%ef%bc%9a%e6%8a%8a%e6%8f%a1%e8%8d%af%e5%93%81%e5%95%86%e6%a0%87%e7%9a%84%e5%a4%8d%e6%9d%82%e6%80%a7/?lang=zh-hans 2018 年，全球药品市场达到 1.2 万亿美元，比上年增长 1000 亿美元。这个数字在 2021 年预计将达到 1.5 万亿美元。生物技术、纳米技术和数字医学的新发展正在迅速改变医药产品的定义。

未来，品牌会因此面临更大的竞争压力和更复杂的竞争格局。

As follow up to a recent webinar of the same title, Use as directed covers the regulatory complexities specific to the pharmaceutical trademark landscape. In this white paper, Maury M. Tepper, III of IP law firm Tepper & Eyster, and Emmanuelle Ragon, Senior Legal Director and Head of Trade Marks at pharmaceutical company Sanofi, discuss the unique challenges facing pharmaceutical brands and strategies for developing and clearing pharma trademarks.

]]> http://appn2o.com/2019/10/28/%e6%8c%89%e7%85%a7%e6%8c%87%e7%a4%ba%e4%bd%bf%e7%94%a8%ef%bc%9a%e6%8a%8a%e6%8f%a1%e8%8d%af%e5%93%81%e5%95%86%e6%a0%87%e7%9a%84%e5%a4%8d%e6%9d%82%e6%80%a7/feed/ 0 2019 年商标生态系统 http://appn2o.com/2019/04/30/2019-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/ http://appn2o.com/2019/04/30/2019-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/#respond Tue, 30 Apr 2019 18:22:33 +0000 http://clarivate.com/cn/2019/04/30/2019-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/?lang=zh-hans 《2019 年商标生态系统》是一份全面深入的报告，重点介绍了商标领域的重大变化，其中包括确定商标侵权的主要参与者和影响因素。随着越来越多的商标进入市场，保护和防止侵权的挑战越拉越大、复杂性日益增加。

Key findings

Steep rise in trademark filing activity, Infringement is here to stay and Filing, infringement on the rise…are budgets being matched?

A look into the trademark ecosystem

There has been tremendous growth in the number of trademarks filed over the last decade or so. There has been eight consecutive years of growth in the number of filings and 2017 stands out as the busiest year for decades.

The real story of infringement 

The top three effects of infringement have all increased this year compared to last year’s research. They include:

  1. Customer confusion (52%): this is up from 44% in 2017
  2. Damage to brand reputation (42%): this is up from 33% in 2017
  3. Reduced customer loyalty and trust (40%): this is up from 34% in 2017

Balancing the budget

Regardless of industry, budgets remain one of the most talked about issues, sometimes creating roadblocks to success.

Stakeholders in the process

It’s not just trademark professionals that are involved in the trademark ecosystem. There is involvement from marketing, the C-suite and third-party providers, such as trademark research providers.

Future forward 15 Conclusion

The trademark landscape continues to transform, marks are evolving, applications are increasing, and infringement is an ever-present and growing issue. But just as the landscape shifts, trademark professionals and the process itself adapts to these changes. However, this doesn’t necessarily occur at the same pace as the movement in the landscape.

 

]]> http://appn2o.com/2019/04/30/2019-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/feed/ 0 中国品牌走向世界 http://appn2o.com/2019/03/16/%e4%b8%ad%e5%9b%bd%e5%93%81%e7%89%8c%e8%b5%b0%e5%90%91%e4%b8%96%e7%95%8c/ http://appn2o.com/2019/03/16/%e4%b8%ad%e5%9b%bd%e5%93%81%e7%89%8c%e8%b5%b0%e5%90%91%e4%b8%96%e7%95%8c/#respond Sat, 16 Mar 2019 09:19:53 +0000 http://clarivate.com/cn/2019/03/16/%e4%b8%ad%e5%9b%bd%e5%93%81%e7%89%8c%e8%b5%b0%e5%90%91%e4%b8%96%e7%95%8c/?lang=zh-hans 概述

中国大陆的国内商标注册量目前在全球排名首位，与此同时，中国品牌在国外注册的商标数量如今也正在大幅增加。

详情

CompuMark™ 一直在跟踪中国大陆致力于打造全球品牌的动因和进展。这份报告显示，在短短的四年时间内，中国品牌在商标申请量的排名上已从全球第十跃升为全球第二，且很有可能在 2018 年取代美国品牌成为全球第一。

下载《中国品牌走向世界》

]]> http://appn2o.com/2019/03/16/%e4%b8%ad%e5%9b%bd%e5%93%81%e7%89%8c%e8%b5%b0%e5%90%91%e4%b8%96%e7%95%8c/feed/ 0 CompuMark 上关于制药公司的最新动态 http://appn2o.com/2019/03/02/compumark-%e4%b8%8a%e5%85%b3%e4%ba%8e%e5%88%b6%e8%8d%af%e5%85%ac%e5%8f%b8%e7%9a%84%e6%9c%80%e6%96%b0%e5%8a%a8%e6%80%81/ http://appn2o.com/2019/03/02/compumark-%e4%b8%8a%e5%85%b3%e4%ba%8e%e5%88%b6%e8%8d%af%e5%85%ac%e5%8f%b8%e7%9a%84%e6%9c%80%e6%96%b0%e5%8a%a8%e6%80%81/#respond Sat, 02 Mar 2019 20:58:16 +0000 http://clarivate.com/cn/2019/03/02/compumark-%e4%b8%8a%e5%85%b3%e4%ba%8e%e5%88%b6%e8%8d%af%e5%85%ac%e5%8f%b8%e7%9a%84%e6%9c%80%e6%96%b0%e5%8a%a8%e6%80%81/?lang=zh-hans 对任何组织机构而言，设计出能够获得专利商标局批准的商标都是一项挑战。 可是，对制药公司来说，挑战还不止于此。美国食品药品监督管理局 (FDA) 的要求是另一项必须考虑的因素。CompuMark™ 致力于为用户提供专门解决这些挑战的一流产品与服务。

]]> http://appn2o.com/2019/03/02/compumark-%e4%b8%8a%e5%85%b3%e4%ba%8e%e5%88%b6%e8%8d%af%e5%85%ac%e5%8f%b8%e7%9a%84%e6%9c%80%e6%96%b0%e5%8a%a8%e6%80%81/feed/ 0 2018 年商标生态系统 http://appn2o.com/2018/06/28/2018-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/ http://appn2o.com/2018/06/28/2018-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/#respond Thu, 28 Jun 2018 14:15:12 +0000 http://clarivate.com/cn/2018/06/28/2018-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/?lang=zh-hans 您对以下这些惊人的商标统计数据有所了解吗？

在近期一项针对商标专业人士的独立调查中，74% 的受访者表示他们在过去一年中经历过商标侵权——其中 1/3 因侵权而不得不改变他们的品牌名称。

这是 CompuMark 委托开展的以 300 位商标专业人士作为受访者的调查，该调查披露了有关全球商标生态系统的诸多惊人数据，以上只是其中的两项数据。

欲了解更多的重要数据分析结果，请阅读918博天堂(中国)新发布的报告：商标生态系统。

]]> http://appn2o.com/2018/06/28/2018-%e5%b9%b4%e5%95%86%e6%a0%87%e7%94%9f%e6%80%81%e7%b3%bb%e7%bb%9f/feed/ 0 移动时代的品牌保护和清查策略 http://appn2o.com/2016/12/01/%e7%a7%bb%e5%8a%a8%e6%97%b6%e4%bb%a3%e7%9a%84%e5%93%81%e7%89%8c%e4%bf%9d%e6%8a%a4%e5%92%8c%e6%b8%85%e6%9f%a5%e7%ad%96%e7%95%a5/ http://appn2o.com/2016/12/01/%e7%a7%bb%e5%8a%a8%e6%97%b6%e4%bb%a3%e7%9a%84%e5%93%81%e7%89%8c%e4%bf%9d%e6%8a%a4%e5%92%8c%e6%b8%85%e6%9f%a5%e7%ad%96%e7%95%a5/#respond Thu, 01 Dec 2016 14:04:25 +0000 http://clarivate.com/cn/2016/12/01/%e7%a7%bb%e5%8a%a8%e6%97%b6%e4%bb%a3%e7%9a%84%e5%93%81%e7%89%8c%e4%bf%9d%e6%8a%a4%e5%92%8c%e6%b8%85%e6%9f%a5%e7%ad%96%e7%95%a5/?lang=zh-hans 品牌正大规模转向移动领域。 毫无疑问，现在，与通过桌面 Web 访问相比，消费者在移动应用程序上花费的时间更多。 到 2020 年，全球移动用户占世界总人口的比重将从 2015 年的 65%（48 亿）增长到 70%（55 亿）。面对这种新形势，品牌所有者在清查和保护商标时，不能忽视移动应用程序。 在此报告中，Cantor Colburn LLP 合伙人兼商标和版权部门副总裁 Michelle Ciotola 介绍了移动应用程序给商标保护和清查带来的挑战以及应对这些挑战的策略。

]]> http://appn2o.com/2016/12/01/%e7%a7%bb%e5%8a%a8%e6%97%b6%e4%bb%a3%e7%9a%84%e5%93%81%e7%89%8c%e4%bf%9d%e6%8a%a4%e5%92%8c%e6%b8%85%e6%9f%a5%e7%ad%96%e7%95%a5/feed/ 0 外国申请人的美国商标申请策略： 如何避免常见错误 http://appn2o.com/2016/09/15/%e5%a4%96%e5%9b%bd%e7%94%b3%e8%af%b7%e4%ba%ba%e7%9a%84%e7%be%8e%e5%9b%bd%e5%95%86%e6%a0%87%e7%94%b3%e8%af%b7%e7%ad%96%e7%95%a5%ef%bc%9a-%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d%e5%b8%b8%e8%a7%81%e9%94%99/ http://appn2o.com/2016/09/15/%e5%a4%96%e5%9b%bd%e7%94%b3%e8%af%b7%e4%ba%ba%e7%9a%84%e7%be%8e%e5%9b%bd%e5%95%86%e6%a0%87%e7%94%b3%e8%af%b7%e7%ad%96%e7%95%a5%ef%bc%9a-%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d%e5%b8%b8%e8%a7%81%e9%94%99/#respond Thu, 15 Sep 2016 19:38:08 +0000 http://clarivate.com/cn/2016/09/15/%e5%a4%96%e5%9b%bd%e7%94%b3%e8%af%b7%e4%ba%ba%e7%9a%84%e7%be%8e%e5%9b%bd%e5%95%86%e6%a0%87%e7%94%b3%e8%af%b7%e7%ad%96%e7%95%a5%ef%bc%9a-%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d%e5%b8%b8%e8%a7%81%e9%94%99/?lang=zh-hans 对于美国境外的品牌所有人来说，在美国保护商标权的流程有一些重要差别。 了解这些差异是外国申请人避免犯下代价高昂错误的关键。

本文中，国际知识产权律师 William E. O’Brien 列举了向美国专利商标局 (USPTO) 申请商标时常犯的三个错误，并说明了如何避免这些常见错误的方法。

[Download not found] ]]> http://appn2o.com/2016/09/15/%e5%a4%96%e5%9b%bd%e7%94%b3%e8%af%b7%e4%ba%ba%e7%9a%84%e7%be%8e%e5%9b%bd%e5%95%86%e6%a0%87%e7%94%b3%e8%af%b7%e7%ad%96%e7%95%a5%ef%bc%9a-%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d%e5%b8%b8%e8%a7%81%e9%94%99/feed/ 0 信息时代监管品牌的六大策略 http://appn2o.com/2016/05/05/%e4%bf%a1%e6%81%af%e6%97%b6%e4%bb%a3%e7%9b%91%e7%ae%a1%e5%93%81%e7%89%8c%e7%9a%84%e5%85%ad%e5%a4%a7%e7%ad%96%e7%95%a5/ http://appn2o.com/2016/05/05/%e4%bf%a1%e6%81%af%e6%97%b6%e4%bb%a3%e7%9b%91%e7%ae%a1%e5%93%81%e7%89%8c%e7%9a%84%e5%85%ad%e5%a4%a7%e7%ad%96%e7%95%a5/#respond Thu, 05 May 2016 13:40:08 +0000 http://clarivate.com/cn/2016/05/05/%e4%bf%a1%e6%81%af%e6%97%b6%e4%bb%a3%e7%9b%91%e7%ae%a1%e5%93%81%e7%89%8c%e7%9a%84%e5%85%ad%e5%a4%a7%e7%ad%96%e7%95%a5/?lang=zh-hans 在当今全球化和数字化市场的背景下，商标侵权风险对品牌资产造成的损害之大前所未有。企业必须采取综合性全局策略，以便迅速监测所有渠道的侵权行为并及早采取适当措施保护商标。

在此白皮书中，Pryor Cashman LLP 的商标保护专家 Dyan Finguerra-DuCharme 从她自己的经历中引用相关案例，介绍了监测商标和采取积极措施扼制潜在侵权行为的重要性。她还分享了保护品牌的六种最佳做法，包括积极使用异议程序来阻止侵权商标进入市场。

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